![]() When you search for something, Google knows what zip code you’re in (and if you’re searching on mobile, it can pinpoint you even more accurately). Where the two disciplines differ is on the concept of proximity. Only then will they be catapulted to the top of search. Like online-only retailers, local businesses have to prove to Google that they’re prominent in relation to their competitors and relevant to the keywords in a search query. While Google’s local algorithm and organic algorithm are different, they work in largely the same way. These often appear on the right-hand side of the screen, and convey a business’s hours, addresses, phone numbers, ratings, reviews, and more. They’ll appear above the organic results (and sometimes even above paid ads) when Google thinks the business’s services line up with what the searcher wants.Īnother important local search feature is Google My Business profiles. Map packs are three or more listings for a local business that appear above organic search in the search engine results page (also known as a SERP). they notice the query includes “near me,” or they pick up on a subtle phrasal clue that indicates locality), they’ll often serve a map pack. ![]() When Google recognizes local intent in a search query (i.e. That prioritization happens in a few ways. In simpler words: Local SEO is Google’s attempt to prioritize local businesses in search. What is local SEO? Definitions abound, but we’re partial to the one set forth by Moz, who characterize it as the “practice of optimizing a business’s web presence for increased visibility in local and localized organic search engine results.” By the end, you’ll have everything you need to become a seasoned local SEO pro. You’ll see it all: the framework we follow, to the tools we use, and our thinking on which optimizations matter for you as a healthcare marketer. In this guide, we’ll give you a rare peak behind the curtain at how we’re able to drive our local wins. Our local SEO strategists are some of the best in the industry, and now, we’re excited to share what we’ve learned over our decade-plus in the industry. How did we accomplish this? By taking a data-driven approach and putting in the work to really earn our clients’ trust. For another, a regional healthcare system in the bay area, we secured a 1600% increase in calls to set appointments - all while cutting cost-per-call in half. For one client, a healthcare network with more than 2,000 locations, our local SEO efforts led to a 500% increase in both discovery search and total searches. Joseph, our work has been crucial to helping them navigate and master the ever-changing digital marketing landscape.Īnd the results themselves are astonishing. From Fred Hutch to the Seattle Cancer Care Alliance to Providence St. Over the years, we’ve partnered with some of the biggest names in healthcare. Why should you trust us? For over a decade, we at Wheelhouse have been successfully implementing local SEO strategy for a diverse portfolio of healthcare institutions. This simple but efficient tool is your key to improving your bottom line, and your gateway to taking your customer base to new heights.Īnd you’re in luck: We can help you do just that. And today, more and more people are finding the businesses they patronize through search engines.īy increasing your visibility on search engines, you’ll be opening the door to people who otherwise could never have found you. The simple truth is that if you want to increase the number of people walking in your door, they have to find you first. ![]() Here’s a bold claim: As a healthcare marketer, the easiest (and most effective) way to land more patients is through local search engine optimization. Scott Merilatt / 15th December 2021 / Comments: 2 / Digital Strategy ![]()
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